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Research papers

The LWT investor

LWT's interest has been to encourage greater use of television advertising by financial institutions. To provide a link between ourselves and potential advertisers, we launched a Financial Marketing Review in December 1985 to bring to wider attention...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Bernard C. Bennett, Tony Wornell
June 15, 1988
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Citation

Bennett and Wornell (1988a, June 15). The LWT investor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-lwt-investor